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Announcements
WORKSHOP WIPO Training of Trainers Program on Effective Intellectual Property Asset By SMEs and its Results
Date: 14 June, 2013

 WIPO Training of Trainers Program on
Effective Intellectual Property Asset Management by
Small and Medium-Sized Enterprises (SMEs)

 
organized by
the World Intellectual Property Organization (WIPO)
 
in cooperation with
the Ministry of Economy and Trade, Republic of Lebanon
 
Beirut, June 10 to 13, 2013
 
 
PROVISIONAL PROGRAM
 
 
Prepared by the International Bureau of WIPO
 
 
 

 

 
Monday, June 10, 2013
 
 
 
9.00 – 9.30
Opening Ceremony
 
Address by Minister
Address by WIPO Representative
Address by ECOSOC President
 
 
9.30 – 10.15
Topic 1:
Overview of Intellectual Property (IP) and the Role of Effective IP Asset Management in Enhancing the Competitiveness of SMEs
 
 
 
Speaker:             Mr. Anil Sinha, Head, Small and
Medium-sized Enterprises Section, Innovation Division, World Intellectual Property Organization (WIPO), Geneva
 
 
 
Resources:          Module One of IP PANORAMA

 
 
 
 
10.15 – 10.30
Tea/Coffee Break
 
 
10.30 – 11.30
Topic 2:
Making a Mark – The Role of Trademarks in Branding
 
 
 
Speaker:             Mr. Chander Lall, Managing Partner,
                            Lall & Sethi, New Delhi
 
 
 
 
Resources:          Module Two of IP PANORAMA
 
Making a Mark– An Introduction to Trademarks for Small and Medium-Sized Enterprises
 
 
 
                           
 
 
 
                             
 
 
 
 
 
 
 
11.30 – 12.30
Topic 3:
Looking Good – The Role of Industrial Designs in Branding
 
 
 
 
 
Speaker:             Mr. Edouard Treppoz, Academic Director                             LLM International and European Business                             Law, Université Jean Moulin, Lyon
 
 
 
 
 
Resources:          Module Two of IP PANORAMA
 
 Looking Good – An Introduction to Industrial Designs for Small and Medium-sized Enterprises
 
 
 
 
 
12.30 – 13.30
Topic 4:
Inventing the Future – The Role of Utility Models and Patents in Leveraging Technical Innovation in the Marketplace
 
 
 
 
 
Speaker:             Mr. Anil Sinha
 
 
 
 
 
Resources:          Module Three of IP PANORAMA
 
 Inventing the Future – An Introduction to           Patents for Small and Medium-Sized Enterprises
 
 
 
 
 
 
 
 
 
13.30 – 14.15    Topic 5:
IP Law, IP Administration and IP Support Services for SMEs in Lebanon
Introduction to SMEs Unit at the Ministry of Economy and Trade
 
 
 
 
 
Speaker:             Ministry of Economy and Trade
Wissam El Amil   Intellectual Property Protection Specialist
 
 
Zeina El Khoury Head of Enterprise Team - UNDP Project
 
 
 
 
 
 
 
 
 
                           
 
 
 
 
Tuesday, June 11, 2013
 
 
 
 
 
9.00 – 10.00
Topic 6:
In Confidence – Putting in Place a Trade Secret Protection Program in an SME
 
 
 
 
 
Speaker:             Mr. Chander Lall
 
 
 
 
 
Resources:          Module Four of IP PANORAMA
 
                           
 
 
 
 
                           
 
10.00 – 11.00
Topic 7:
Creative Expression – Benefiting From Your Copyright and Using the Copyright Works of Others in Your Business
 
 
 
 
 
Speaker:             Mr. Edouard Treppoz
 
 
 
 
 
Resources:          Module Five of IP PANORAMA
 
 Creative Expression – An Introduction to Copyright for Small and Medium-Sized Enterprises
 
 
 
 
 
 
 
 
11.00 – 11.30
Tea/Coffee Break
 
 
 
 
11.30 – 12.30
Topic 8:
Intellectual Property in the Digital Economy
 
 
 
 
 
Speaker:             Mr. Chander Lall
 
 
 
 
 
Resources:          Module Eight of IP PANORAMA
 
 
 
 
 
 
12.30 – 13.30
Topic 9:
Managing Intellectual Property Assets in International Business
 
 
 
 
 
Speaker:             Mr. Anil Sinha
 
 
 
 
 
Resources:          Module Nine of IP PANORAMA
           
 
SMEs or Micromultinationals? Leveraging    the Madrid System for International Branding
                           
 
 
 
 
 
 Wednesday, June 12, 2013
 
 
 
 
 
9.00 – 10.00
Topic 10:
Shaping Business Strategy Through Competitive Intelligence – Strategic Use of Intellectual Property Information
 
 
 
 
 
Speaker:             Mr. Edouard Treppoz
 
 
 
 
 
Resources:          Module Six of IP PANORAMA
 
 
 
 
 
 
 
 
10.00 – 11.00
Topic 11:
Exploiting Intellectual Property Assets  Licensing, Franchising and Merchandising
 
 
 
 
 
Speaker:             Mr. Edouard Treppoz
 
 
 
 
 
Resources:          Modules Seven and Twelve of IP                             PANORAMA
 
 
 
 
 
 
 
 
 
 
 
11.00 – 11.30
Tea/Coffee Break
 
 
 
 
11.30 – 12.30
Topic 12:
IP Audit and Finance: Audit, Due Diligence, Accounting and Valuation of IP Assets: IP based Financing
 
 
 
 
 
Speaker:              Mr. Mowafak Al Yafi, Managing Partner                             Grant Thornton Lebanon, Beirut
 
 
 
 
 
Resources:          Module Eleven of IP PANORAMA
 
 
 
                            IP Financing: the Ten Commandments
 
                            Managing Patent Costs: an Overview
 
                            IP Reporting
 
 
 
 
12.30 – 13.30
Topic 13:
Role of IP Management in Effective Government/University/Research Institutes/Industry Relations
 
 
 
 
 
Speaker:              Local speaker from Lebanon
 
 
 
 
 
Resources:          To be identified
 
 
 
 
 
 
Thursday, June 13, 2013
 
 
 
 
 
9.00 – 10.45
Topic 14:
Current and Proposed IP Information, Teaching/Training, Advice and Consulting Services for SMEs in Lebanon
 
 
 
 
 
Speaker:              Local speaker(s) from Lebanon
 
 
 
 
 
 
 
10.45 – 11.45
Topic 15: